According to Pareto’s rule, or the 80/20 principle, 80% of your Business comes from 20% of your Customers!.
In case you’re not familiar with the 80/20 rule here is a quick lesson: In 1906 an Italian economist named Vilfredo Pareto noticed that 80% of the land in Italy was owned by 20% of the population. He started looking around and noticed that 20% of the pea pods in his garden contained 80% of the peas, and so and on and so on. He determined that much of life, and much of business, can be categorized with this 80/20 principle. In fact, you may have heard that 80% of your sales come from 20% of your clients.
You can engage this powerful contingent by segmenting your most active Facebook Store and Website customers into a “special email list”.
Invite them to share in ‘special content’ or give them unique offers and special ‘Like Pricing’ available through your Facebook Store.
To grow your online eCommerce Business – Concentrate on wowing your Top Customers. We are not suggesting dumping the entire lower 75%, but suggesting that you hyper-serve your top customers, the ones that make you the most money and bring you the most business. You probably already know who they are without checking the list, but appreciate that they’re the ones you need to focus on. Make sure you provide them with outstanding customer service, excellent follow-up service, asking for feedback on their buying experience with you and ‘make them feel special and appreciated’!
Here are some other suggestions for growing your online store and making sure that your customers continue to feel wanted and continue to want to purchase goods from you online.
Let them know when you have new products for sale
Keep a profile on your best customers
Offer ‘best customer discounts’ and special like prices
Offer volume discounts
Ask them for feedback about their buying experience from you
Ask them how ‘you could do it better’ and for their suggestions
You may have been told to “always treat everyone equally” however, by playing favourites with your best customers your online business will continue to go from strength to strength.
When you are starting a business from home and you do start selling products online from Facebook and from your own FREE eCommerce Website and Online Store, tips such as the ones outlined above, will really help to ensure that your internet business continues to thrive and grow, and that your first steps into the world of online business will be as productive as they can be.
Taking the steps and putting into place procedures that will help you to start earning an income online as quickly as possible are very important. The small business practices that you establish early on, can then be continued and ‘improved’ as your business grows.
Take the time today to review your ‘best customers’ and to reward them with special offers.
If you haven’t yet started your Online Business or purchased an eCommerce Business for Sale – from Social Stores Online, what are you waiting for? It’s time to start “earning and learning”, and building the foundations for your internet business today!
There’s no time like the present, particularly with the lead up to Christmas and “Christmas spending” just around the corner.
Start your Online Internet Business Today.