12 Characteristics of Successful Home Business Owners

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Work at Home and Online Business “Musts”

 

Regardless of your definition of success, there are, a number of common characteristics that are shared by successful  business people. You can tick off each characteristic that you feel that you may possess. This way, you can see how you stack up. Even if you don’t have all of the characteristics, many can be learned with practice and by developing a winning attitude, especially if you set goals and apply yourself.

 

Like any activity you pursue, there are certain musts that are required to be successful, particularly when running an online business from home. To legally operate a vehicle on public road, one must have a driver’s license; to excel in sports, one must train and practice. If your goal is to be successful in small business and to operate an internet business that generates a substantial online income, then the formula is no different. There are certain musts for setting up an online business in order for it to succeed. Below are some of the important musts that are required to start, operate and grow a profitable internet business and online store.

 

1. Do what you enjoy.
What you get out of your online business in the form of personal satisfaction, financial gain, stability and enjoyment will be the sum of exactly “what you put into starting and growing your online business”. So if you don’t enjoy what you’re doing, in all likelihood it’s safe to say that this will be reflected in the success of your online stores and online sales success. Quite simply, if you don’t enjoy what you’re doing, chances are you won’t succeed.

 

2. Take your business seriously.
You cannot expect to be effective and successful in operating a business from home and selling products online, unless you truly believe in your small business and in your skills as a small business owner. Too many home business owners fail to take working from home and being their own boss seriously, getting easily sidetracked and by not staying motivated. They also fall victim to “pessimistic attitudes” of people who may not take their starting an online business seriously, simply because they don’t work from an office, storefront, or factory. Little do these skeptics, who try to rain on the home business owner’s parades, know, that the number of people working from home, and making very good online income, has grown by leaps and bounds in recent years and is continuing to grow.


3. Get and stay organized.

The key to staying organized is not about whether you keep a stack or two of papers on your desk, but it’s about managing your home business. It’s about having systems in place to do things. Therefore, you want to establish a routine by which you can accomplish as much as possible in a given workday, whether that’s 1-2 hours for a part-time business or 5-6 hours as a full-timer. In fact, you should develop systems and routines for just about every single business activity. Small things such as creating a to-do list at the end of each business day, or for the week, will help keep you on top of important tasks to tackle. Creating a single calendar to work from, not multiple sets for individual tasks or jobs, will also ensure that jobs are completed on schedule and appointments kept. Incorporating family and personal activities into your work calendar is also critical so that you work and plan from a single calendar.

 

4. Marketing.
A home business owner must always remember that marketing, advertising and promoting your online store and the  products that you are selling is paramount.Like any business or retail store, you must remember to promote your products and services and to effectively ask people to buy what you are selling!! You can setup the best online store on the planet, but without actively promoting your products and spreading the word about your online business, customers will not be able to find you!

Social Stores Online provides a complete marketing and advertising system for your website and Facebook Store. We show you how to sell products on Facebook and how to get customers to your store.  We also show you how to promote your Website and your products using hundreds of different advertising channels. You can also use the built in advertising systems available in your Facebook Store to actively engage new and existing customers.

 

5. Remember it’s all about the customer.
Your online business is not about the products or services, not about the prices that you charge and not about your competition and how to beat them. Your business is all about your customers – period!. After all, your customers are the people that will ultimately decide if your internet business is a success. Everything you do when operating your online business  must be “about the customer”. This includes your policies, operating hours, customer service and your advertising.

 

 6. Become a shameless self-promoter
Self-promotion is one of the most beneficial, yet most underutilized, marketing tools that the majority of home business owners have at their immediate disposal.  Become a shameless self-promoter and don’t be afraid to get your friends to help you spread the word about your new home business and online stores.

 

7. Project a positive business image.
When you are starting an online business from home, make sure you create a positive impression on people with whom you intend to do business. Home business owners must go out of their way and make a conscious effort to always project the most professional business image possible. Home business owners do not have the advantage of elaborate offices or elegant storefronts to wow and impress customers. Instead, they must rely on imagination, creativity and attention to the smallest possible detail when creating and maintaining a professional image for their home business and online stores.

 

8. Get to know your customers.
It’s a researched fact that most business (80 percent) will come from repeat customers rather than new customers. Therefore, along with trying to draw newcomers to your store, the more you can do to woo your regular customers, the better off you will be in the long run.  Personal attention is very much appreciated and remembered in the modern high tech world. So many online business owners fail to get to know their customers and to provide them special treatment and incentives.

Social Stores Online Facebook Stores and Websites allow you to offer special “Like” Pricing to valued customers.  You can also your regular customers “Discount Coupons” that they can use in your store to receive discounts at checkout.

 

9. Build a rock-solid reputation.
Having a good reputation is without a doubt a home business owner’s most marketable asset. You can’t simply buy a good reputation; it’s something that you earn by honoring your promises. If you promise to have the merchandise in the customer’s hands by Wednesday, you have no excuse not to have it there. If you offer a discount or advertised sale price to customers, alway make good on your offer. Consistency in what you offer is the other key factor. If you cannot come through with the same level of service (and products) for clients on a regular basis, they have no reason to trust you . . . and without trust, you won’t have a good reputation.

 

10. Design Your workspace for success.
Carefully plan and design your home office workspace to ensure maximum personal performance and productivity. If at all possible, resist the temptation to turn a corner of the living room or your bedroom into your office. Ideally, you’ll want a separate room with a door that closes to keep business activities separate from family activities.

 

11. Take time off.
The temptation to work around the clock can present itself when you are starting a business from home. After all, you don’t have a manager telling you it’s time to go home because they can’t afford the overtime pay. Every person working from home must take time to establish a regular work schedule that includes time to stretch your legs and to take a lunch break. Create the schedule as soon as you have made the commitment to start your work at home business.

 

12. Follow-up constantly.
Constant contact, follow-up, and follow-through with customers, prospects, and business alliances should be the mantra of every home business owner, new or established. Constant and consistent follow-up enables you to turn prospects into customers.  Follow-up is especially important with your existing customers, as the real work begins after the sale. It’s easy to sell one product to one person, and perhaps even to sell lots of products to many individuals, but it takes ‘follow up’ to retain customers and to keep them coming back.